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Everyone has their own idea of what constitutes “great advertising.” Here’s mine.
Great advertising feels like more than advertising. It sticks with you after you see it. It asks you to reflect on the human condition. The best work comes from a seamless blend of creativity and psychology. Everything should start with a big, bold creative idea— but if there’s no “why” behind an idea, then that idea is pointless. It all boils down to this: I want to create work that answers those human truths. Work that feels like more than advertising. If you agree with that, then we already have something in common.